We recently came across this YouTube video that sparked a discussion on the role that "Social Media" plays (and will play) in sales and marketing.
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=channel (cut and paste into browser window to see video)
The clip states that 80% of companies are using LinkedIn as their primary tool to find employees. With this type of networking, managers and HR can cut the time needed to find potential new hires. Savvy Generation Y and younger members of the workforce rely heavily on Internet based research, websites, word of mouth, chat rooms, etc. when investigating a possible employer. The "best of the best" are plugged in and moving at the speed of a mouse click.
80% of Twitter usage is on mobile devices (BlackBerry, iPhone)where you can update anytime, anywhere. If FaceBook were a country, it would be the 4th largest in the world (behind China, India and the US). Can your organization be found on these sites-or will you be considered a dinosaur?
Future customer service interactions may take place via Skype or AIM, not face-to-face. And "sales calls" are already being done via video chat in many industries now.
More and end-users are finding product information, critiques, and complaints on the internet. Web-based shopping is becoming so popular that retail outlets are shrinking and malls are becoming vacant.
How is this going to impact you and your way of doing business?
Send questions & comments to kristen@teamatworkcoaching.com
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